How to Increase Your Views on TikTok

Getting more TikTok views starts with understanding what types of content people love to watch on the platform. When viewing successful videos, look for things like:

How it hooks the viewer inWhether the video is funny, entertaining, inspiring, educational, shocking, controversial, etc.Whether the video tells a storyHow short or long the video isThe hashtags in the captionWhether the video includes music or sound effectsWhether the user created the video for a TikTok challenge

Use this information to pick a theme and style of video that best suits you or your brand. When considering hashtags to use, following these tips:

Check the Discover tab to incorporate trending hashtagsAvoid using overly generic hashtags like #foryou, #foryoupage, or #FYPExperiment with broad hashtags like #marketing or #socialmediaTry niche hashtags like #socialmediamarketing

You can add music to your TikTok videos by taking advantage of its built-in library of tracks or add sounds to your videos. To encourage your viewers to watch your videos, try experimenting with the following:

Hook viewers in immediately during the first few seconds of the videoEvoke curiosity, build suspense and reveal something only at the endIntegrate suspense into your caption

Find out how to find TikTok challenges and how to create a challenge video of your own. You can collaborate with other users by doing the following:

Appearing in each other’s videos (such as a dance routine) and tag each other’s username in the caption Create a new hashtag challenge together Create a duet