Define Your YouTube Goals

Why do you want to be on YouTube? The first thing you’ll need to decide is what you hope to accomplish by uploading videos to YouTube. Do you have a business you’d like to promote? Do you want to share videos of your child’s soccer team with other families? Did you take a hilarious video that you’re eager to share with the world? Whether you want to be a consistent content provider or want to share videos with family and friends, when you clearly define your YouTube goals, it’s easier to move forward and create engaging content.

Create a YouTube Channel

If you have a Google account, you’re able to watch YouTube videos and subscribe to other people’s YouTube channels. However, to upload videos, you’ll need to create a YouTube channel. Use an existing Google account if you’ll be using your channel for personal purposes, or create a new YouTube Channel for a business or organization. Here’s how:

Upload a Video to Your YouTube Channel

If you’ve made YouTube videos to post, you’re now ready to upload those videos to your YouTube channel. If not, you’ll need to make some YouTube videos. Here’s how to upload a video.

Create Playlists

Playlists help subscribers sort easily through your content. Even if you only have a few videos posted, group those videos into playlists, and then choose names for your playlists. Playlists help people find your videos. Once they engage with one video, they see other videos you created and are more likely to watch those videos.

Promote Your Videos

Whether you’re trying to grow a business or want people to see your videos, use your social media accounts to spread the word about your YouTube content. Don’t forget to engage with your audience. Respond to questions and comments, and take viewer feedback into consideration. Your attentiveness to your YouTube channel will help build a loyal and committed following.