Shop With Brands in Your Instagram Feed
Instagram has expanded its shopping features, making it seamless for businesses to set up Instagram Shops and easier for Instagram users to find and buy the products they want without leaving the app. While scrolling through your Instagram feed, you’ll come across posts from brands you follow. You’ll also see “sponsored” posts that appear in your feed based on past purchases or other posts you liked. With some shopping posts, you’re taken to the brand’s website. With others, you’re taken to their Instagram Shop.
Buy From a ‘View Products’ Instagram Post
If you see View Products in an Instagram post, you can view, select and buy items, but you are redirected to the brand’s website to complete the purchase.
Buy From a ‘Shop Now’ Post
If a brand includes a Shop Now link, you can complete your purchase without visiting the brand’s website.
How to Use the Instagram Shop Tab
When you tap the Instagram Shop tab on the bottom of the screen, it’s easy to explore Instagram Shops and make purchases from a seller’s website or from Instagram.
