The Five Phases of a Project
Generally, graphic designers move through a few common phases in every new project: Here’s a deeper look at each of these steps. When approached for a new job, set up a meeting and ask questions about the scope of the work. These should include:
Who is the audience?What is the message?How many pages will the piece entail?What are the dimensions?What is the budget?What is the deadline?Can the client provide examples of designs they like?Is there an existing corporate brand that needs to be matched?Will the piece be strictly print, digital, or both?
Take detailed notes so you can refer to them throughout the design process.
For a website, including all of the major sections and the content for each.Include the dimensions and technical specifications for print or web work as well.
Present this outline to your client and ask for any changes. Once you have reached an agreement on the project’s creative aspects, it’s time to move on to the business aspects. You can use the client’s examples of favorite work as guidelines, but your goal should be to come up with something new and different that will stand out from the rest (unless, of course, the client specifically asks that your design fit into a larger body of collateral). Here are a few ways to get the creative juices flowing:
Brainstorm: Get together with a group and throw around ideas without passing judgement just yet.Visit a museum: Get inspired by the originals.Read a book: Something as seemingly insignificant as a color or shape in a graphic design book could spark a completely original idea.Take a walk: Get outside and watch the world; nature is the original source of inspiration. People-watching can generate a host of ideas, too.Draw: Even if you don’t draw professionally, doodle some ideas on a page.
Although you might knock out the final design in one shot, it’s best to present your client with at least two versions. This offers options and allows you to combine the client’s favorite elements from each. From their suggestions, you can present the second round of design. Don’t be afraid to give your opinion on what looks best. After all, you’re the designer, and the client is paying you for your expertise. Even after this second round, you can usually expect a couple more rounds of changes before reaching a final design. Remember: The design isn’t about you; your client is paying you to translate their message into something tangible. Provide your expert opinion, but don’t let ego cloud your mission.
